001-Getting started with AR Modernize your marketing

Marketing training with augmented reality

Augmented reality (AR) can be an important tool in a marketer's toolbox. As consumer expectations are rapidly changing, this ubiquitous technology has gone from a nice-to-have to a must-have. However, many marketers do not know how to use, design and launch a proper AR marketing strategy.

In this introductory and short course, AR technology expert Ms. Cathy Hackl provides you with an overview of the basic knowledge you need to use this pervasive technology in your marketing strategy. He will teach you how to use AR as a marketing tool and how to add this technology to your marketing system, introduce your brand identity with AR and launch a ready-to-use campaign. Plus, he'll show you how to measure the effectiveness of your campaign

002-Exploring and leveraging AR in your marketing mix

Marketing training with augmented reality

Augmented reality (AR) can be an important tool in a marketer's toolbox. As consumer expectations are rapidly changing, this ubiquitous technology has gone from a nice-to-have to a must-have. However, many marketers do not know how to use, design and launch a proper AR marketing strategy.

In this introductory and short course, AR technology expert Ms. Cathy Hackl provides you with an overview of the basic knowledge you need to use this pervasive technology in your marketing strategy. He will teach you how to use AR as a marketing tool and how to add this technology to your marketing system, introduce your brand identity with AR and launch a ready-to-use campaign. Plus, he'll show you how to measure the effectiveness of your campaign

003-Planning your AR campaign

Marketing training with augmented reality

Augmented reality (AR) can be an important tool in a marketer's toolbox. As consumer expectations are rapidly changing, this ubiquitous technology has gone from a nice-to-have to a must-have. However, many marketers do not know how to use, design and launch a proper AR marketing strategy.

In this introductory and short course, AR technology expert Ms. Cathy Hackl provides you with an overview of the basic knowledge you need to use this pervasive technology in your marketing strategy. He will teach you how to use AR as a marketing tool and how to add this technology to your marketing system, introduce your brand identity with AR and launch a ready-to-use campaign. Plus, he'll show you how to measure the effectiveness of your campaign

004-Defining your brand s identity when using AR

Marketing training with augmented reality

Augmented reality (AR) can be an important tool in a marketer's toolbox. As consumer expectations are rapidly changing, this ubiquitous technology has gone from a nice-to-have to a must-have. However, many marketers do not know how to use, design and launch a proper AR marketing strategy.

In this introductory and short course, AR technology expert Ms. Cathy Hackl provides you with an overview of the basic knowledge you need to use this pervasive technology in your marketing strategy. He will teach you how to use AR as a marketing tool and how to add this technology to your marketing system, introduce your brand identity with AR and launch a ready-to-use campaign. Plus, he'll show you how to measure the effectiveness of your campaign

005-Designing an AR marketing campaign that serves your brand

Marketing training with augmented reality

Augmented reality (AR) can be an important tool in a marketer's toolbox. As consumer expectations are rapidly changing, this ubiquitous technology has gone from a nice-to-have to a must-have. However, many marketers do not know how to use, design and launch a proper AR marketing strategy.

In this introductory and short course, AR technology expert Ms. Cathy Hackl provides you with an overview of the basic knowledge you need to use this pervasive technology in your marketing strategy. He will teach you how to use AR as a marketing tool and how to add this technology to your marketing system, introduce your brand identity with AR and launch a ready-to-use campaign. Plus, he'll show you how to measure the effectiveness of your campaign

006-Identifying the metrics of an AR campaign

Marketing training with augmented reality

Augmented reality (AR) can be an important tool in a marketer's toolbox. As consumer expectations are rapidly changing, this ubiquitous technology has gone from a nice-to-have to a must-have. However, many marketers do not know how to use, design and launch a proper AR marketing strategy.

In this introductory and short course, AR technology expert Ms. Cathy Hackl provides you with an overview of the basic knowledge you need to use this pervasive technology in your marketing strategy. He will teach you how to use AR as a marketing tool and how to add this technology to your marketing system, introduce your brand identity with AR and launch a ready-to-use campaign. Plus, he'll show you how to measure the effectiveness of your campaign

007-Next steps

Marketing training with augmented reality

Augmented reality (AR) can be an important tool in a marketer's toolbox. As consumer expectations are rapidly changing, this ubiquitous technology has gone from a nice-to-have to a must-have. However, many marketers do not know how to use, design and launch a proper AR marketing strategy.

In this introductory and short course, AR technology expert Ms. Cathy Hackl provides you with an overview of the basic knowledge you need to use this pervasive technology in your marketing strategy. He will teach you how to use AR as a marketing tool and how to add this technology to your marketing system, introduce your brand identity with AR and launch a ready-to-use campaign. Plus, he'll show you how to measure the effectiveness of your campaign

exercise_files.zip

Marketing training with augmented reality

Augmented reality (AR) can be an important tool in a marketer's toolbox. As consumer expectations are rapidly changing, this ubiquitous technology has gone from a nice-to-have to a must-have. However, many marketers do not know how to use, design and launch a proper AR marketing strategy.

In this introductory and short course, AR technology expert Ms. Cathy Hackl provides you with an overview of the basic knowledge you need to use this pervasive technology in your marketing strategy. He will teach you how to use AR as a marketing tool and how to add this technology to your marketing system, introduce your brand identity with AR and launch a ready-to-use campaign. Plus, he'll show you how to measure the effectiveness of your campaign