002-Exploring and leveraging AR in your marketing mix

Marketing training with augmented reality

Augmented reality (AR) can be an important tool in a marketer's toolbox. As consumer expectations are rapidly changing, this ubiquitous technology has gone from a nice-to-have to a must-have. However, many marketers do not know how to use, design and launch a proper AR marketing strategy.

In this introductory and short course, AR technology expert Ms. Cathy Hackl provides you with an overview of the basic knowledge you need to use this pervasive technology in your marketing strategy. He will teach you how to use AR as a marketing tool and how to add this technology to your marketing system, introduce your brand identity with AR and launch a ready-to-use campaign. Plus, he'll show you how to measure the effectiveness of your campaign