What are the SSL certificates?
SSL is an abbreviation for Secure Socket Layers and its primary function is to protect sensitive information sent over the Internet. This is a protocol that encrypts usernames, passwords and other personal data in a way that only the receiving server can read it. This is the alpha and omega of the secure part of the global network preventing any computers between you and the one you send the information to from reading the data.
Who needs a SSL?
SSL is a must-have for online commerce websites in order to secure the transactions and prevent login details theft. SSL can be used in any website requiring registration and later stores personal information such as email addresses for example. Even email addresses are considered a valuable enough to be stolen by hackers.
Why using SSL?
Away from the technical part there is also the customer’s trust that you should consider. Visitor web browsers give a visual indication that a website is SSL secured. The lock symbol on the address bar is a sign for a trusted Secure Shell Layers connection. More than two thirds of the online shoppers have canceled a transaction because they did not consider the website trustworthy. More than half of the Internet users recognize the trust marks in a web page, such as the above-mentioned lock, or the trust seal that SSL providers offer. Having a secured website will prevent a significant part of your visitors from leaving your web business.