Product Management Fundamentals
Product Management Fundamentals
Start the Journey to becoming a Product Manager
What you'll learn
A sound introduction to the world of Products
Understand value and the value management journey that is critical to the lifecycle of all products
Understand the Adaptive Productizing Process, a leading framework for product innovation
Learn the nuances and career track of the Product Manager role
Requirements
No pre-requisites, although experience with working in product or services companies in engineering/project management/program management roles is recommended.
Description
Learn the relevant skills to get into the hottest role in tech today!
The most comprehensive and easy-to-understand introduction to Product Management, led by a senior product practitioner. Supplemented by quizzes, resources and a course completion certificate.
Description
A recent news article calls the Product Manager the 4th most important role in a company today, making product management one of the hottest jobs in the market. However, most people are unaware of what exactly a Product Manager does. Does the role require technical skills or business skills? And what is it about the role that demands extreme empathy with the customer?
This e-learning course by the Institute of Product Leadership is a foundational course that demystifies the role. Starting from the very basics of “What is a product?”, the course curriculum introduces students to the productizing process and the skills and frameworks such as Market Analysis, Strategic Planning, Product Planning, Go to Market and Sales Enablement required to design, launch and nurture a product. Students will also be introduced to the role and career path of a Product Manager and the business, technology and customer contexts a person needs to master to become a good Product Manager.
Although no prior knowledge is required, an appreciation or hands-on experience of how product and services companies operate is helpful.
Who this course is for:
Professionals working in Product Management Roles
Aspiring Product Managers
Working professionals in services and product industry
Introduction
Introduction to Product Management Fundamentals
–
Chapter 1 - Understanding Product Management
Product Management Fundamentals - Getting Started
What is a Product?
Difference between a Product and a Service
Moving from Services to Products
The Product Manager Mindset
What is the Product Lifecycle?
What is Product Management?
Review & Recap
Chapter Quiz
10 questions
–
Chapter 2 - Value Management
What is Value?
What is Value Management
Understanding Value
Creating Value
Capturing Value
Communicating Value
Delivering Value
Review & Recap
Chapter Quiz
10 questions
–
Chapter 3 - The Adaptive Productizing Process
What is The Adaptive Productizing Process?
Market Analysis
Strategic Planning
Product Planning
Go To Market
Sales Enablement
Delivering Delight
Review & Recap
Chapter Quiz
10 questions
–
Chapter 4 - The Product Manager Role
Role of a Product Manager
PM Interlock with organizations
CEO of the Product!
Anatomy of a Product Manager
Career Path of a Product Manager
Who is a Product Leader?
Review & Recap
Chapter Quiz
10 questions
01 Introduction
|
|
|||
|
001 Introduction to Product Management Fundamentals
|
02 Chapter 1 - Understanding Product Management
|
|
|
|
|
|
002 Product Management Fundamentals - Getting Started
|
003 What is a Product
|
004 Difference between a Product and a Service
|
005 Moving from Services to Products
|
|
|
|
|
|
|
006 The Product Manager Mindset
|
007 What is the Product Lifecycle
|
008 What is Product Management
|
009 Review Recap
|
03 Chapter 2 - Value Management
|
|
|
|
|
|
010 What is Value
|
011 What is Value Management
|
012 Understanding Value
|
013 Creating Value
|
|
|
|
|
|
|
014 Capturing Value
|
015 Communicating Value
|
016 Delivering Value
|
017 Review Recap
|
04 Chapter 3 - The Adaptive Productizing Process
|
|
|
|
|
|
018 What is The Adaptive Productizing Process
|
019 Market Analysis
|
020 Strategic Planning
|
021 Product Planning
|
|
|
|
|
|
|
022 Go To Market
|
023 Sales Enablement
|
024 Delivering Delight
|
025 Review Recap
|
05 Chapter 4 - The Product Manager Role
|
|
|
|
|
|
026 Role of a Product Manager
|
027 PM Interlock with organizations
|
028 CEO of the Product
|
029 Anatomy of a Product Manager
|
|
|
|
|
|
|
030 Career Path of a Product Manager
|
031 Who is a Product Leader
|
032 Review Recap
|
06 Final Certification Exam
|
|