Digital Transformation for Leaders

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Digital Transformation with Peter High Learn how to digitize your entire organization. Explore the implications for people, processes, and technology; the risks of ignoring the digital transformation trend; and the rewards one can garner from riding this wave. 47m 28s • COURSE It seems as though everywhere you turn, digital transformation is happening. But what is digital, exactly, and what does it encompass? In this course, instructor Peter High helps business leaders better understand the definition of the term; the implications for people, processes, and technology; the risks of ignoring the digital transformation trend; and the rewards one can garner from riding this wave. Learn about the different stages of digital maturity, and the best ways to draw inspiration and insights from digital native companies like Google, Amazon, and Netflix, as well as from digital immigrant companies like FedEx and Domino's Pizza. He also covers the ideal backgrounds of digital leaders. Peter wraps up the course by explaining how to create a strategic digital transformation plan for your organization.

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Business Collaboration in the Modern Workplace with Phil Gold Learn how to collaborate effectively and stay connected with your team using the tools of the modern workplace. 1h 33m • COURSE The modern workplace is an exciting place. The digital revolution has provided new tools and ways of working that are spreading quickly throughout all industries. In this course, Phil Gold shows how technology and a proactive, collaborative culture can actually result in better business communication than ever before. Learn how to make the most of a suite of communication tools, from video conferencing to cloud productivity software; explore best practices to collaborate in the digital workplace; and get tips to incorporate new technology into your existing organization. Phil covers topics such as managing and securing digital files, choosing the right tools, maximizing efficiency, building a mobile workforce, and promoting continuous learning. Plus, learn how technology such as artificial intelligence, machine learning, and the Internet of Things will continue to push the boundaries of the modern workplace. Topics include: • File management • Phone calls and video conferencing • Integrated collaboration suites • Why digital collaboration? • Business considerations: infrastructure, security, and more • Creating a culture of collaboration • Best practices for document sharing, email, and version control

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Meeting the Challenge of Digital Transformation with John Mancini Find out how disruptions in technology are driving businesses and their infrastructure needs, and what you can do to adapt and meet the challenges of digital transformation. 37m 33s • COURSE In the next five years, the accumulated impact of three decades of exponential improvements in technology will force organizations to radically transform. What is driving this revolution? How can you help your organization prepare? How can you prepare? John Mancini shares tips to help you thrive in this new landscape. Learn about the key technology disrupters and their impact, and find out what you can do to prime your organization to meet the challenge of digital transformation.

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Strategic Agility with Gary Bolles Explore agile strategies that can help your organization thrive in an ever-changing business environment. 1h • COURSE The theory behind change management is that you're going from one state to another. But constant change is the new normal. In this new world of work, organizational leaders need agile strategies to keep up with the pace of change and ensure that they're focused on the right things. In this course, eParachute co-founder Gary Bolles outlines what it means to become an adaptive organization, including decisions made about who to hire, what the company values as important, how to align processes, how to think about risk, and what behavior senior leaders need to model for the rest of the organization. Topics include:: • Strategy and the pace of change • Becoming an adaptive organization • Aligning activities with strategic goals • Embracing a culture of risk • Modeling adaptive behavior • Maintaining an adaptive organization • Streamlining your processes and practices • Remaining agile over time

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Leading with Innovation with Anil Gupta Nurture innovation at your organization. Strategy experts Anil Gupta and Haiyan Wang reveal the multiple ways leaders can inspire and nurture innovation and explore new frontiers—new values, new customers, new processes, and more. 1h 31m • COURSE No company can survive without innovation. Large or small, new or old, for profit or nonprofit, all organizations need to keep morphing to succeed. But how do you nurture nonstop innovation? Strategy experts Anil Gupta and Haiyan Wang outline the core logic of innovation and show how leaders at many companies and nonprofits—including Apple, Amazon, Google and Khan Academy—nurture innovation without losing control. They outline the multiple ways—including design thinking, lean startup, and collaborative innovation—in which any organization can innovate. They also show how companies can change the rules of the game by dramatically redefining the target customer, rethinking the value proposition for the customer, and/or reengineering the value chain. And, they discuss the why and how of digital transformation and social innovation. Use these strategies to uncover new pathways to innovation at your organization. LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here. The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc. Topics include: • Fundamentals of innovation • Fostering creativity without losing control • Design thinking • Lean startup • Redefining customer value • Digital transformation • Social innovation • Frugal innovation

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The Future of Performance Management with Gary Bolles Learn why organizations need to re-think what performance means and how they can measure performance differently. 1h 8m • COURSE When automation and globalization are changing the very nature of work, even last month's performance goals may not hold up. How we evaluate work must change, too. eParachute cofounder Gary Bolles explains how performance design is replacing performance management, how managers and workers need to be in a continuous dialog, and how managers need to manage the gap between the skills workers have and the skills workers need. He also addresses the additional need for team performance design, shows how to measure team deliverables and incentives, and explains how to scale performance management for an entire organization. Lastly, he outlines what it means to build a culture of high performance. Topics include: • The history of performance management • Self-driven performance management • Setting adaptive performance goals • Writing an adaptive performance agreement • Team performance design • Designing for high performance

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Charlene Li on Digital Leadership with Charlene Li LinkedIn Influencer Charlene Li explains how to lead in the digital age. Learn how to listen, share, and engage followers. 58m 13s • COURSE Today's most influential leaders have an online presence. But how do you lead "digitally" and engage followers in such a crowded and competitive landscape? LinkedIn Influencer Charlene Li is an expert on technology and leadership who helps executives translate their skills to digital platforms. In this course, she explains the three steps for extending leadership into the digital space: listening, sharing, and engaging. With her tips, you can transform your professional relationships with employees, peers, and influencers. At the end of each chapter, she provides a list of questions to help you get started on your next step. Topics include: • Listening at scale • Scanning your environment • Sharing • Choosing the right type of engagement • Cultivating followers

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Customer Service Leadership with Brad Cleveland Develop your management skills as a customer service leader. Learn how to align your team's efforts with company goals, develop a service strategy, engage employees, and lead with intention. 1h 12m • COURSE Customer service leadership is an exciting responsibility—and it's never been more important. Fast-evolving customer expectations, emerging service channels, and the multifaceted nature of delivering service are just a few of the challenges customer service teams face. Learn to lead with intention, and set a direction that is right for your customers, employees, and organization. This practical course covers how to align customer service with company goals, identify and meet customer expectations, cultivate an engaged team, and get the support and resources you need. Whether your approach involves in-person services, contact centers, social media, self-service, or any combination, this course is designed to get you up to speed fast on the factors essential for success. Topics include: • Why leadership is important • Understanding customer expectations • Establishing KPIs • Developing a service strategy • Improving the service process • Leveraging technology • Budgeting secrets • Traits of effective leaders

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Machine Learning for Marketing: Essential Training with Chris DallaVilla Learn how to use machine learning to automate and improve your marketing campaigns, including customer engagement and account-based marketing. 55m 54s • COURSE Artificial intelligence and machine learning are changing the world. Computers can "learn" from data without being programmed and make automated, intelligent decisions. The technology is accessible to businesses large and small, and is making a major impact on the way companies conduct marketing. With machine learning, marketers can automate many tasks within the customer journey, including customer segmentation, personalization, and even pricing. This course helps those in technical, creative, and leadership roles understand how machine learning can revolutionize the way you sell to your B2B and B2C customers. Marketing consultant Chris DallaVilla shows how machine learning can be used in all aspects of marketing, from improving customer engagement to optimizing account-based marketing. He provides practical use cases that show the technology in action, and baseline information you can use to optimize all your campaigns. Topics include: • Improving market awareness • Improving consideration engagement • Improving active customer engagement • Improving advocacy • Improve account-based marketing (ABM)

Digital Transformation

It seems as though everywhere you turn, digital transformation is happening. But what is digital, exactly, and what does it encompass? In this course, instructor Peter High helps business leaders better understand the definition of the term; the implications for people, processes, and technology; the risks of ignoring the digital transformation trend; and the rewards one can garner from riding this wave. Learn about the different stages of digital maturity, and the best ways to draw inspiration and insights from digital native companies like Google, Amazon, and Netflix, as well as from digital immigrant companies like FedEx and Domino's Pizza. He also covers the ideal backgrounds of digital leaders. Peter wraps up the course by explaining how to create a strategic digital transformation plan for your organization.

01. Introduction

02. The Digital Opportunity

03. Critical Factors to Consider

04. Create Your Digital Transformation Plan

05- Conclusion