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DEMO - Online Marketing Fundamentals
DEMO - Online Marketing FundamentalsBusiness Management and Finance Courses |
| Categories | Most Recent | Top Rated | Popular Courses |
 | Uploader | Date Added | Views | Rating |
| Superadmin | 17.03.16 | 696 | No Rating | |
| Description | ||||
| Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple, easy-to-understand terms, demonstrating how you build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. Then see how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course wraps up with tutorials on content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset. Topics include: What is online marketing? Exploring the components of digital marketing What makes a website effective? Working with a designer or developer Creating engaging web copy Choosing responsive design Understanding online analytics Using goal and event tracking Exploring the conversion funnel Defining key performance indicators (KPIs) Understanding SEO techniques Conducting keyword research Creating a content strategy Leveraging local SEO Understanding who's on social media Marketing with Facebook, Twitter, LinkedIn, and Pinterest Creating compelling video marketing campaigns Building an email marketing plan Measuring the success of your marketing efforts Setting up a blog Running A/B marketing tests Looking at affiliate marketing TOC Introduction 3m 14s Welcome 56s What is online marketing? 2m 18s 1. Digital Marketing Strategy 12m 13s The importance of defining three strategies 1m 46s Building a business strategy 2m 52s Building a brand strategy 4m 51s Building a marketing strategy 2m 44s 2. Exploring Digital Marketing 10m 18s Definitions and terminology 4m 1s Components of digital marketing 2m 43s The digital marketing landscape 3m 34s 3. Starting with the Website 37m 16s What makes a website effective? 4m 27s Choosing a domain name 3m 27s Selecting a designer or developer 5m 1s Building a site yourself 3m 40s Making your website convert 4m 38s Creating engaging web copy 3m 32s Choosing responsive design 2m 7s Installing Google Tag Manager UPDATED 10m 24s 4. Foundations of Analytics 25m 39s Introduction to measuring data 3m 23s How online analytics work 3m 8s Using goal and event tracking 7m 44s Looking at a conversion funnel 4m 10s Defining your key performance indicators (KPIs) 2m 29s A look at attribution models 4m 45s 5. Search Engine Optimization 27m 21s How SEO works 2m 4s Essential optimization techniques 4m 29s Conducting keyword research UPDATED 10m 26s Crafting a content strategy 1m 33s Leveraging local SEO 3m 32s Choosing to hire a professional 5m 17s 6. Search and Display Marketing 37m 2s Introduction to search and display 4m 46s Launch text search ads UPDATED 19m 8s Launch display search ads 7m 16s Deciding to use remarketing 2m 53s Succeeding at search and display marketing 2m 59s 7. Social Media Marketing 23m 49s Building a social media marketing plan 3m 44s Who's using social media? 3m 47s Marketing with Facebook UPDATE 4m 0s Marketing with Twitter UPDATED 5m 24s Marketing with LinkedIn UPDATED 2m 44s Marketing with Pinterest 4m 10s 8. Video Marketing 20m 41s The impact of video marketing 2m 56s Getting started with video marketing 5m 31s Creating compelling content 2m 13s Promoting videos on YouTube 6m 25s Meaningful video marketing metrics 3m 36s 9. Email Marketing 10m 48s Understanding email marketing 3m 24s Creating an email marketing plan 2m 59s Tools to launch successful campaigns 2m 15s Measuring the success of email 2m 10s 10. Content Marketing 7m 55s What is content marketing? 2m 4s Creating a content planning model 2m 23s Setting up a blog NEW 3m 28s 11. Mobile Marketing 4m 41s The mobile marketing landscape 2m 4s Mobile applications 2m 37s 12. Expanding Your Digital Marketing Skills 3m 37s Running A/B marketing tests 2m 12s A look into affiliate marketing 1m 25s Conclusion 1m 14s Next steps 1m 14s | ||||
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