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DEMO - Global Strategy

DEMO - Global Strategy
Business Management and Finance Courses
 
Categories Most Recent Top Rated Popular Courses
 
Uploader Date Added Views Rating
Superadmin 17.03.16 702 No Rating
Description
Globalization is a double-edged sword. Global firms benefit from a larger market, scale- and location-based cost efficiencies, and exposure to a multiplicity of new product and process ideas. However, globalization also exposes the firm to numerous challenges resulting from a dramatic increase in diversity, complexity, and uncertainty.

This course is aimed at helping managers learn how to maximize the benefits while minimizing the costs and risks associated with global expansion. Anil K. Gupta, Michael Dingman Chair in Strategy and Globalization at The University of Maryland's Smith School, and one of the world's leading experts on global strategy, outlines the logic of global strategy and the questions you need to address in order to globalize your company's market presence and leverage global resources.


TOC

Introduction 1m 56s
Welcome 1m 56s
1. Conceptual Foundations 17m 32s
What is a global company? 6m 15s
Why go global? 5m 44s
Industry economics matter 5m 33s
2. Globalizing Market Presence 34m 32s
Prioritizing across product lines 5m 39s
Prioritizing across country markets 5m 30s
Entry strategy: Building a defensible beachhead 5m 7s
Beating the odds in cross-border alliances 5m 38s
Local adaptation vs. global consistency 5m 26s
Emerging markets and frugal innovation 7m 12s
3. Leveraging Global Resources 18m 5s
Optimizing value chain architecture 6m 36s
Optimizing the choice of locations 5m 33s
Ensuring global coordination 5m 56s
Conclusion 15m 0s
Globalizing the young venture 6m 39s
Cultivating a global mindset 6m 7s
Goodbye 2m 14s

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