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DEMO - Competitive Strategy Fundamentals
DEMO - Competitive Strategy FundamentalsBusiness Management and Finance Courses |
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| Superadmin | 17.03.16 | 1,023 | No Rating | |
| Description | ||||
| Competitive advantage is not about how good you are but about whether you're faster, better, or cheaper than competitors in your particular market. In this course, global strategy expert Anil Gupta, a professor at the University of Maryland, provides an overview of the sources of competitive advantage. He explains how and why companies are always simultaneously competing in two arenas—onstage and backstage—and how competitive advantage is dynamic; an advantage you have today may not be an advantage tomorrow. TOC Introduction 1m 27s Welcome 1m 27s 1. What Is Your Competitive Advantage? 22m 9s Competitive advantage is always relative 4m 51s Competing Through Disruption 5m 48s Competitive advantage is never permanent 6m 13s The two faces of competitive advantage 5m 17s 2. Sources of Onstage Advantage 21m 52s Understanding Industry Dynamics 6m 32s Managing Complementors 6m 6s Deep customer alignment 4m 56s Focus on the entire purchase-and-consumption cycle 4m 18s 3. Sources of Backstage Advantage 26m 39s Superior value-chain architecture 5m 18s Relationship advantage 5m 17s Competing through innovation 5m 15s Scale and scope advantages 5m 47s Finding your alpha 5m 2s Conclusion 4m 1s From strategy to action 4m 1s | ||||
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