Product Management Fundamentals

 

Product Management Fundamentals

Start the Journey to becoming a Product Manager

 

What you'll learn

A sound introduction to the world of Products

Understand value and the value management journey that is critical to the lifecycle of all products

Understand the Adaptive Productizing Process, a leading framework for product innovation

Learn the nuances and career track of the Product Manager role

 

Requirements

No pre-requisites, although experience with working in product or services companies in engineering/project management/program management roles is recommended.

 

 

Description

Learn the relevant skills to get into the hottest role in tech today!

 

The most comprehensive and easy-to-understand introduction to Product Management, led by a senior product practitioner. Supplemented by quizzes, resources and a course completion certificate.

 

Description

 

A recent news article calls the Product Manager the 4th most important role in a company today, making product management one of the hottest jobs in the market. However, most people are unaware of what exactly a Product Manager does. Does the role require technical skills or business skills? And what is it about the role that demands extreme empathy with the customer?

 

This e-learning course by the Institute of Product Leadership is a foundational course that demystifies the role. Starting from the very basics of “What is a product?”, the course curriculum introduces students to the productizing process and the skills and frameworks such as Market Analysis, Strategic Planning, Product Planning, Go to Market and Sales Enablement required to design, launch and nurture a product. Students will also be introduced to the role and career path of a Product Manager and the business, technology and customer contexts a person needs to master to become a good Product Manager.

 

Although no prior knowledge is required, an appreciation or hands-on experience of how product and services companies operate is helpful.

 

Who this course is for:

Professionals working in Product Management Roles

Aspiring Product Managers

Working professionals in services and product industry

 

 

 

 

 

Introduction

Introduction to Product Management Fundamentals

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Chapter 1 - Understanding Product Management

Product Management Fundamentals - Getting Started

What is a Product?

Difference between a Product and a Service

Moving from Services to Products

The Product Manager Mindset

What is the Product Lifecycle?

What is Product Management?

Review & Recap

Chapter Quiz

10 questions

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Chapter 2 - Value Management

What is Value?

What is Value Management

Understanding Value

Creating Value

Capturing Value

Communicating Value

Delivering Value

Review & Recap

Chapter Quiz

10 questions

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Chapter 3 - The Adaptive Productizing Process

What is The Adaptive Productizing Process?

Market Analysis

Strategic Planning

Product Planning

Go To Market

Sales Enablement

Delivering Delight

Review & Recap

Chapter Quiz

10 questions

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Chapter 4 - The Product Manager Role

Role of a Product Manager

PM Interlock with organizations

CEO of the Product!

Anatomy of a Product Manager

Career Path of a Product Manager

Who is a Product Leader?

Review & Recap

Chapter Quiz

10 questions