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DEMO - Web Analytics Fundamentals
DEMO - Web Analytics FundamentalsAnalytics Courses |
| Categories | Most Recent | Top Rated | Popular Courses |
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| Superadmin | 26.07.17 | 604 | No Rating | |
| Description | ||||
| Analytics can be an extremely powerful tool for measuring and maximizing the value of your business. In this course marketing expert Matt Bailey shows you what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt also shows how to integrate and measure your SEO and social media campaigns so that you can measure the full benefit of each. Topics include: Defining analytics terminology The problem of numbers Building segments for comparison Finding value in your marketing Creating valuable reports Welcome 1. Intro: The Fear of Analytics The fear of analytics Why is analytics so difficult? 2. Defining Analytics Terminology Terminology: Visitor and visitor sessions Terminology: Referrals Terminology: Bounce and exit rates Terminology: Conversion rate 3. The Problem of Numbers Caveman analytics Numbers without context Goals Context Segments 4. Building Segments for Comparison Acquisition segments Source determines behavior Search determines intent Action determines engagement 5. Value: The Master Metric What is value? How do you track value? What's the value of a lead? Finding value in your marketing 6. Everything Is Measurable The value of content The value of the entry page The value of SEO The value of words The value of social media The value of email 7. Creating Valuable Reports Replacing ranking reports CEO reports Manager reports Action reports | ||||
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