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DEMO - Global Strategy
DEMO - Global StrategyBusiness Management and Finance Courses |
| Categories | Most Recent | Top Rated | Popular Courses |
 | Uploader | Date Added | Views | Rating |
| Superadmin | 17.03.16 | 637 | No Rating | |
| Description | ||||
| Globalization is a double-edged sword. Global firms benefit from a larger market, scale- and location-based cost efficiencies, and exposure to a multiplicity of new product and process ideas. However, globalization also exposes the firm to numerous challenges resulting from a dramatic increase in diversity, complexity, and uncertainty. This course is aimed at helping managers learn how to maximize the benefits while minimizing the costs and risks associated with global expansion. Anil K. Gupta, Michael Dingman Chair in Strategy and Globalization at The University of Maryland's Smith School, and one of the world's leading experts on global strategy, outlines the logic of global strategy and the questions you need to address in order to globalize your company's market presence and leverage global resources. TOC Introduction 1m 56s Welcome 1m 56s 1. Conceptual Foundations 17m 32s What is a global company? 6m 15s Why go global? 5m 44s Industry economics matter 5m 33s 2. Globalizing Market Presence 34m 32s Prioritizing across product lines 5m 39s Prioritizing across country markets 5m 30s Entry strategy: Building a defensible beachhead 5m 7s Beating the odds in cross-border alliances 5m 38s Local adaptation vs. global consistency 5m 26s Emerging markets and frugal innovation 7m 12s 3. Leveraging Global Resources 18m 5s Optimizing value chain architecture 6m 36s Optimizing the choice of locations 5m 33s Ensuring global coordination 5m 56s Conclusion 15m 0s Globalizing the young venture 6m 39s Cultivating a global mindset 6m 7s Goodbye 2m 14s | ||||
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